Here are my suggestions on how to use it, not that we are great "rules" people here:
- Put the whole meme in the comment title, or as much as will fit.
- Indicate the context for the meme, but if too much explanation is necessary then it probably won't go over too well with the undecideds.
- Indicate where it might be best ti use it, e.g. ads, speeches, 527's.
- I don't know. It's your list, I'm just the bartender...